ABOUT THE HOUSE.
We begin with people: what they value, how they move, what they remember, and what makes them feel at home. Then
we turn that understanding into identities, spaces, stories, and experiences with a point of view.
The House works across hospitality, entertainment, sports, and culture. Every project is shaped by research,
creative direction, design, psychology, and the belief that atmosphere is part of the message.
YAYA House is a research-led creative house based in the American South, building brands, experiences, and environments for clients across the United States.
MEET THE FOUNDER.
Founded by creative director and researcher
Dakotah Aiyanna,
YAYA House brings a Southern perspective and a human-centered approach to every collaboration.
WHAT IT FEELS LIKE TO WORK WITH US.
You feel heard.
Shared clarity.
A distinct point of view.
A process you can follow.